The Truth About Traffic Methods that Don’t Work
… plus the only two traffic methods that outperform all others
[FLOWPLAYER=http://bobindex.s3.amazonaws.com/trafficv9/ET-Promo-Vid2.flv,640,480]
| Video 1 | 3 Types of Traffic Confusion …why you aren’t getting as much traffic as you need for your business view here |
| Video 3 | Evergreen Traffic: The 7-step blueprint for consistently getting as much traffic as you want — right now and for as long as you’re in business. Coming soon |
Good Stuff. I think we all get hypnotized by PPC. I like the metaphor of selling a car. I think we tend to lose our basic marketing sense when it comes to online.
With all due respect, you are so off the mark on mobile marketing, ppc and social media traffic I can help but think you probably have zero real experience in these traffic methods.
Mobile marketing does NOT mean calling people on their mobile phone and trying to sell them something. LOL.
You seem to confuse PPC with organic traffic.
I like your stuff! I have one of your courses that teaches how to use local biz email lists, and send out campaigns for them to make them good quick cash. It’s awesome.
Looking foward to what your doing here.
Interesting video – nothing really new to me though having been through Experts Academy. I’ve already got the list and free giveaway in place, now I just need some products! I work for a web marketing firm, so I am always curious to hear more perspectives out there.
http://www.consciousconnectionmagazine.com
http://www.anthonychiaravallo.com
I’m sorry Bob, I’m just not convinced by your arguments at all against other traffic methods and the ones you do advocate are just one strand of what an effective overall marketing campaign should consist of.
You don’t need to be at the top of the results in PPC every time to make money. If you use the correct buying keywords PPC puts your ad in front of people who are actively searching for your product or service. What could be more targeted than that?
Similarly there are so many under exploited buying keywords that SEO is often easy due to the lack of competition. Just last week we launched a new affiliate site and within the week were no1 on Google and had our first sale through organic search. Good keyword, good volume, under exploited, straight forward SEO – easy pickings
Mobile marketing has a multitude of forms like SMS, APPs, local search etc. and to dismiss them all is ridiculous. Many of them suit particular types of businesses extremely well & are very effective and well received.
Offering lead magnets is so widespread within the IM community and so well known I’m surprised you’re touting it as something new. Again it’s standard marketing tactics.
I’d expected big things from this video series considering who promoted it to me. So far I’ve been very disappointed. I haven’t seen anything new. Just common sense marketing applied to the traffic generation method you are promoting and a wholesale dismissal of everything else.
Sorry Bob
PS. I find it ironic that you dismiss PPC then hold up your own lead magnet as a shining example when…. it includes Perry Marshall, a well respected and recognized PPC Expert!
Ya mObile marketing is what I do! Trust me, it’s *not* calling people on the phone.
I do agree with you about the other methods though for sure. PPC is a joke, 75% of users do not click on ads or even look at them. I have AdBlocker+ on Firefox so I don’t see them.
What I’m gonna do later on when I have more of a budget is to go into Small Biz forums & just be of help. Not pushing but actually answering Q’s & participating. Can do that w/Twitter as well.
@Joe, You can be sure Bob has a experience in every tactic that comes down the pipe. More so he knows how to make money using timeless strategies that work. Bob said you will get a trickle from those tactics but you’ll seldom get a really good ROI. He’s absolutely correct. I’m a marketing strategy consultant, I help real businesses get more leads and sales. All the tactics that Bob mentioned get a ridiculously low ROI on time, energy and capital output. PPC is one area that can be useful as long as you have a very specific objective to gain market insight for your ads. The strategy that Bob outlined works better than any other, always has, always will. Social is a waste of time for most active businesses other than micro businesses and cottage businesses that don’t plan on making more that $20 annual revenues. I do have a mortgage broker client who gets SOME leverage from social but he is literally the only client that uses it effectively and even at that we made sure he was nailing the primary two tactics that get a high ROI before he started dabbling with Social. He could drop the social aspect and it wouldn’t hurt his bottom line at all. Your defense tells me you have probably picked up some guru’s high priced “Local Online” promise to show you how to get rich quick by helping local businesses with their online marketing. Save yourself the trouble. They’ve heard it all and many have fallen for the overblown promises. Businesses love intelligent, proven strategies. They’re fed up with the tactic of the week.
This will save me a ton of money, thank you.
Trust is very important when you build a relationship with your customers.
You really lost credibility by referring to utilizing calling services as Mobile Marketing, when I address Mobile Marketing I’m talking about marketing on and to mobile device users and include Mobile Optimized websites, mobile format PPC campaigns, Mobile traffic generation techniques such as QR codes and more.
In my experience with assisting SMB brick and mortar businesses SEO has by far yielded the highest ROI that I’ve seen. One example would be a new window and door installation company that generated 60% of their second year revenues from online leads generated strictly from a well search engine optimized website.
As well Social Media is excellent for marketing – possibly poor for schlepping junk but great for building brand awareness for real businesses – social media is really the modern form of “Word of Mouth” advertising which businesses should leverage if they want to strengthen their market positions.
We’re being given the impression you have an extensive background in online marketing, so I truly am confused by some of these discrepancies in your presentation.
I’m wondering exactly how you see list building and marketing to lists to benefit a local bricks and mortar Bagal Shop, while I agree with buying ads on sites where your target audience gathers it’s not rocket science but for a Bagal Shop I doubt it would generate more business than a locally targeted mobile Adwords or locally targeted Facebook ad, even better yield would come from simply optimizing their Google Places Listing
Hi Brian,
Thanks for your comment. And the same to everyone who has taken the time to weigh in on this, whether you agree or disagree with me :-).
It seems I’ve stirred up quite a hornet’s nest with this – and I stand by my statements completely. Having the luxury of getting feedback from thousands of subscribers, as well as being dialed in to dozens of online and offline marketing experts, I can tell you that mobile, ppc, social media and the rest of the methods I criticized produce what I call “exception success”. By that, I mean that the people who are successful with them consistently are the exception rather than the regularly produced results. While these methods may work occasionally, they are not reliable for the vast majority of businesses, are so time-consuming that they eat up huge blocks of time you could be devoting to more important aspects of your business, and worst of all, the vendors intentionally change the rules on you to prevent you from getting the traffic your business needs.
The final decision on where you put your time and money in generating traffic is up to each individual. But when there are other – although less glamorous – ways to consistently get traffic and get it at 30% to 50% less than what you pay with the “next big thing” techniques, I’ll go with the reliable, consistent methods every time.
Bob Serling
Hi Bob,
Sorry mate, but I’m a bit confused. You say that these are two traffic GENERATION methods that out perform all others.
Well, the first one you mention, the magnetic attraction principal, is not traffic generation at all, it’s a method of conversion – once the traffic has already been directed to your website.
Maybe I’m a bit daft, but I fail to see how offering something once the prospect has already made it to your website qualifies as traffic generation.
Am I missing something here.
Anyone else agree?