How a simple (but quirky) email campaign
increased a client's profits by 337%
If you're like most business owners or entrepreneurs, the number one thing you could use right now is an immediate boost in your cash flow. This case study shows you exactly how to achieve this.
Although it may seem like a mystery, generating an immediate increase in cash flow is actually quite easy. All it takes is following a bit of wisdom we've all heard, but few people really take to heart:
In order to get different results, you must do something different from the way you've always done it
One of the best ways to put this philosophy into action is to test different email campaigns than what you're currently using. Email is still the engine that drives all online marketing. So it stands to reason that improving your email campaigns is the fastest, most direct route to generating a surge in cash flow.
What to test for the greatest improvements
When switching gears with your email marketing, there are many different areas that you could potentially change. But our comprehensive testing has shown that three areas in particular produce the greatest improvements:
- Subject lines
- Your offer
- Cycle mailings
Subject lines are the best place to begin. For one thing, it takes very little effort to create 5 to 10 new subject lines you can test with the exact same email copy you're already using. But the increase in response can be massive.
In a recent test we conducted, three different subject lines were tested with nearly identical copy. The three types of subject lines we tested were a benefit-driven subject line, a problem related subject line, and a quirky subject line.
To our surprise, we got a greater number of opens on the problem related subject line, but the quirky subject line produced the most actual sales because it caught the attention of more sophisticated prospects who don't respond as frequently to traditional subject line formats.
The next area of importance is your offer. Improving your guarantee, offering a greater level of service or support, or bundling in additional bonuses are all excellent ways of strengthening your offer. Here again, it doesn't take much to do this, but the results can be impressive.
The third area is a critical strategy that all businesses should be using — but sadly, few actually do. Cycle mailings simply means sending multiple messages for the same offer. And there's good reason to do this. Decades of studies have shown that cycle mailings typically generate 50% more sales than a single mailing.
Plus, it's very simple to do this. We've consistently produced excellent results with a cycle of three mailings: the initial email, a "reminder" email, and a "final reminder" email. When you can get a cash flow boost of 50% with this simple tactic, doesn't it make sense to try it with your next email campaign?
Case Study: Putting it all into action — how a simple, but quirky
email campaign increased a client's profits by 337%
So now that you understand the theory, let's take a look at an example of how to put all the elements together in the real world.
David Nevogt is the CEO of Pure Point Golf, a company that sells instructional videos to an eager market of raving fans who are always looking for new ways to take a few strokes off their game. While his sales are solid, David did notice some drop off due to the continued weak economy.
So he decided to give one of our email campaign formats a test, knowing that it had been proven to work for many other clients and that my team would do all the work for him. This campaign included all three elements I mentioned above: a quirky subject line, an improved offer, and a cycle of three emails.
Now, I knew how well this particular format had done in campaigns for a number of other clients, but I never like to over promise, so we agreed that an increase in sales of 50% would be an excellent result.
But the results that David produced far exceeded that, as he reports here...
"Not only are your campaigns fast and easy to implement, but they make good money and almost all of it goes straight to the bottom line. I had a 337% increase over my average daily sales on the days that I ran these campaigns. You write good campaigns that are customer-driven, and your team does most of the work, sending the campaigns over in word-for-word format."
David Nevogt, PurePoint Golf
David is not alone in producing exceptional results with this campaign. We've employed the same campaign format with a number of other clients and it's continued to perform exceptionally well. Here are just a few examples:
"You have almost doubled my best day ever and it's only been 8 hours since I hit the send key".
Sam Snowdon, RBI
"Using one of your campaigns and investing about two hours of my time, I collected $60,000 in pre-paid bookings. I've decided to NOT participate in this recession!"
Dr. Peter Ursel, Kawartha Skin Care
"I wanted to say thank you for the excellent email campaign that you created for me. It performed 50% better than any campaign I've sent to my list over the past six months. I promote heavily to my list, so the fact that your campaign could achieve this in about 7 days is amazing."
Folusho Orokunle, Online Marketing Consultant
How your company can enjoy similar results
If you'd like to get similar or even better results with your email campaigns, we can help. My team will do all the work and deliver your cycle mailing campaign in ready-to-go format. All you have to do is cut, paste, hit the send key — and enjoy your surge in cash flow.However, in order to qualify for this, you must meet the following requirements:
- You must have an email list of at least 5,000 people that you own (not a rented list). Otherwise, this will not work.
- You should have a very good product or service of your own. This is not meant for promoting as an affiliate.
- You should be ready to get your campaign out and bringing in new sales quickly.
The fee to have a campaign created for you, completely ready to go is $3,750 plus a small percentage of the profits we produce for you.
Plus, your results are completely guaranteed. Just cut, paste and send the campaign to your list and we guarantee that you'll produce at least $15,000 in new sales (and probably much more). If not, our fee will be refunded.
Ready to get started?
Then use the link below to provide me with some basic information about your business. When you click the link, you'll be asked for your name, email address, website url, and a few more details about your business.
It shouldn't take you more than 3 minutes to fill in the information and submit your online request. And submitting your request does not obligate you to use our services.
We'll review your request and get back to you within 48 hours to let you know if this program makes sense for you and we should talk a bit more about it by phone. Here's the link to submit your request:
We look forward to helping you get an immediate, substantial boost in your cash flow!
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