Monthly Archives: December 2011

Never pet a dog when it’s sleeping (a marketing lesson)

My wife and I are dog lovers. We currently own two dogs and foster others. And we donate both time and money to our local shelter. So I’ve been surprised at how bad much of the experts’ advice is on … Continue reading

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Small offer, big profits

In a bad economy, it’s always tempting to increase the “thud factor” of your offer. Give away more bonuses… offer better payment terms… special discounts for repeat customers… longer guarantee period… you get the picture. The problem with this is … Continue reading

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