Monthly Archives: May 2013

The dismal track record of most marketing experts

“Half my advertising doesn’t work. I just don’t know which half!”                                John Wanamaker, American retail legend I’m constantly amazed by how many supposed marketing experts give out horrible advice. It almost seems like they’re … Continue reading

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The hummingbird marketing model

Most birds go to massive lengths to protect their nests. They may build them in a deep cavity of a tree. Or high up in a tall tree. They may cover their nest with mud to disguise it. Some build … Continue reading

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