Author Archives: Bob Serling

“Half my advertising doesn’t work. I just don’t know which half!”                                John Wanamaker, American retail legend I’m constantly amazed by how many supposed marketing experts give out horrible advice. It almost seems like they’re … Continue reading →

Most birds go to massive lengths to protect their nests. They may build them in a deep cavity of a tree. Or high up in a tall tree. They may cover their nest with mud to disguise it. Some build … Continue reading →

It’s a sunny, hot day and you’ve been working in the yard. Mowing grass, pulling weeds, watering plants to keep them from wilting. After a few hours, you’re beat. Your scalp is sweating, the sun has slightly burned your neck … Continue reading →

People often ask me what I’m reading or which books have made the most difference in helping me achieve my business goals. But I find that the categories of information I read are easily as important as the actual material … Continue reading →

If you’re thinking about investing much time or money in social media to generate sales, you might want to think again. According to data tracked from 100 million online shopping experiences, traffic generated by paid search and email marketing absolutely … Continue reading →

Too many crazy promises are being pushed these days for the next “magic bullet of the week” that’s supposed to boost your sales. Unfortunately, what you really get is a flash-in-the-pan technique that relies on a questionable loophole, works only … Continue reading →

According to popular legend, when Hernan Cortes landed in Veracruz on his campaign to conquer the Aztec Empire, he instructed his captains to burn all the ships. With no avenue for retreat, they would either be successful or perish. And … Continue reading →

I hate to be the voice of doom and gloom, but I have to tell you that I’m concerned that online marketing is so easy to do, that most people are leaving out a critical component. And if you don’t … Continue reading →

There are two very different types of lists that get the best results for any business. Knowing which type is best for your business can make all the difference between lukewarm sales and truly exceptional sales. So let’s dive in … Continue reading →

In my last post to this blog, I made a number of statements that contradicted the conventional wisdom on how marketing will evolve over the next 12 months. I did this intentionally. First, because I believe what I said (that’s … Continue reading →