Author Archives: Bob Serling

[Part 1] The only 6 ways to accelerate your sales

*** Part 1 of an ongoing series  There’s a lot of hype and misinformation around what does and doesn’t work to increase your sales. But the fact is, there are only 6 things you need to do to substantially accelerate … Continue reading

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What I would do if I was just starting out

One of the questions I get asked the most frequently is “What would you do if you were just starting out?” This is of especially strong interest to two groups. The first group is people over 40 years old whose … Continue reading

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Your best prospects are hiding

Your best prospects who have the strongest likelihood of converting to paying customers are hiding. It’s not that they’re shy. It’s not that they don’t want to buy from you. It’s not that they don’t want to be found. In … Continue reading

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Why your most promising projects fail – or never get started in the first place

I recently had a serious surgery on my neck and spent a solid week in bed totally immobilized. That gives you a lot of time to think! I had decided to use this down time to plan out some new … Continue reading

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How to create an infallible profit roadmap

Throughout history, the crystal ball has a long, rich accounting of being used, both in mythology and in scientific efforts, to ordain the future. For example, there was widespread use of crystal balls to peer into the future during the … Continue reading

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A weird way to eat in restaurants

Wouldn’t this be a weird way to eat in restaurants? You start by going to one of your favorite restaurants and ordering a fantastic, 4-course meal. Then you take two bites of an excellent salad, wipe your mouth and leave. … Continue reading

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The dismal track record of most marketing experts

“Half my advertising doesn’t work. I just don’t know which half!”                                John Wanamaker, American retail legend I’m constantly amazed by how many supposed marketing experts give out horrible advice. It almost seems like they’re … Continue reading

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The hummingbird marketing model

Most birds go to massive lengths to protect their nests. They may build them in a deep cavity of a tree. Or high up in a tall tree. They may cover their nest with mud to disguise it. Some build … Continue reading

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The Strangest Way to Drink Iced Tea

It’s a sunny, hot day and you’ve been working in the yard. Mowing grass, pulling weeds, watering plants to keep them from wilting. After a few hours, you’re beat. Your scalp is sweating, the sun has slightly burned your neck … Continue reading

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What I’m Reading

People often ask me what I’m reading or which books have made the most difference in helping me achieve my business goals. But I find that the categories of information I read are easily as important as the actual material … Continue reading

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