Author Archives: Bob Serling

The Strangest Way to Drink Iced Tea

It’s a sunny, hot day and you’ve been working in the yard. Mowing grass, pulling weeds, watering plants to keep them from wilting. After a few hours, you’re beat. Your scalp is sweating, the sun has slightly burned your neck … Continue reading

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What I’m Reading

People often ask me what I’m reading or which books have made the most difference in helping me achieve my business goals. But I find that the categories of information I read are easily as important as the actual material … Continue reading

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Can 100 million online shoppers be wrong?

If you’re thinking about investing much time or money in social media to generate sales, you might want to think again. According to data tracked from 100 million online shopping experiences, traffic generated by paid search and email marketing absolutely … Continue reading

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Is there a “secret sauce” for increasing your sales?

Too many crazy promises are being pushed these days for the next “magic bullet of the week” that’s supposed to boost your sales. Unfortunately, what you really get is a flash-in-the-pan technique that relies on a questionable loophole, works only … Continue reading

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The problem with ship burning – and my big announcement

According to popular legend, when Hernan Cortes landed in Veracruz on his campaign to conquer the Aztec Empire, he instructed his captains to burn all the ships. With no avenue for retreat, they would either be successful or perish. And … Continue reading

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Is this critical component missing from your online marketing?

I hate to be the voice of doom and gloom, but I have to tell you that I’m concerned that online marketing is so easy to do, that most people are leaving out a critical component. And if you don’t … Continue reading

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Which of these 2 list types is best for your business?

There are two very different types of lists that get the best results for any business. Knowing which type is best for your business can make all the difference between lukewarm sales and truly exceptional sales. So let’s dive in … Continue reading

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The Art of Polarization

In my last post to this blog, I made a number of statements that contradicted the conventional wisdom on how marketing will evolve over the next 12 months. I did this intentionally. First, because I believe what I said (that’s … Continue reading

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Boldly inaccurate predictions for 2012

Every year at this time, just about every “expert” imaginable issues their list of predictions for the coming year. And if you do even a minor bit of tracking, the majority of those predictions will end up being way off … Continue reading

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Never pet a dog when it’s sleeping (a marketing lesson)

My wife and I are dog lovers. We currently own two dogs and foster others. And we donate both time and money to our local shelter. So I’ve been surprised at how bad much of the experts’ advice is on … Continue reading

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